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Vista Outdoor Corporate Communications Manager - Vista Outdoor in United States

Job Description

The Corporate Communications Manager will join the Vista Outdoor Corporate Communications team, reporting to the Vice President of Public Affairs and Communications. The Corporate Communications Manager will build, implement and oversee the external communications strategy for Vista Outdoor. The Manager will work closely with internal partners and teammates while ensuring consistent messaging with external stakeholders, with a focus on strengthening the reputation of Vista Outdoor and creating awareness for key corporate, brand and financial deliverables.

Vista Outdoor (NYSE: VSTO) is a family of powerhouse brands that designs, manufactures and markets outdoor recreation and shooting sports products. We serve the outdoor sports and recreation markets through a diverse portfolio of well-recognized brands ( that provide consumers with a wide range of performance-driven, high-quality and innovative products.

We are a group of passionate people who care deeply about our purpose, vision and commitments ( . We tirelessly evolve our products in ways that match the drive of the people who put them to work in the field, on the course, in the wild and on the battlefield. We’re not just a name on the door — we’re the people crafting the products that help inspire you to attain the impossible.


  • Create, align, manage and execute the external communications strategy for the Vista Outdoor, including management of

  • Develop and oversee media relations and thought-leadership opportunities internally and across digital, print and broadcast channels for executive leadership

  • Support the quarterly earnings process, including writing and editing scripts and developing communications materials in support of the earnings call.

  • Prepare and disseminate corporate, brand and product news and company-wide initiatives that positively impact the external communications strategy; including management of the Newsroom on

  • Support brand and corporate leaders in the creation and publishing of content related to Corporate Responsibility and our purpose/vision/commitments; support the development of the annual ESG Report.

  • Serve as a strategic partner to brand communications teams; ensure message consistency on issues in which brand and corporate interests overlap, including, but not limited to: crisis communications, product recalls, media training and major brand-level press releases.

  • Direct and oversee agencies across projects and activities to ensure overall external communications strategies and tactics are being executed as intended by third party partners.

  • Work closely with other corporate functions in support of their mission, including, but not limited to: Investor Relations, Legal, Government Relations and the Vista Outdoor Foundation.

  • Work closely with the Strategic Communications Manager and Corporate Communications Specialist on message consistency, functional tactics and cross-training to avoid single points of failure within the Communications Department.

Knowledge Skills and Abilities

  • Proven experience successfully supporting communications for cross-functional teams

  • Broad experience in communications, strategic thinking, plan development, execution and reporting

  • Proven ability to write/edit superior strategic PR plans, press releases, website content, etc.

  • Strong oral and written communications capabilities; strong leadership and people management skills.

  • Ability to prioritize and manage multiple projects with short turnaround times or deadlines.

  • Must thrive in a fast-paced, fluid environment and be able to prioritize multiple responsibilities.

  • Ability to work well in a team environment.

  • Ability to be self-directed while working under tight/fluid deadlines

  • Experience in a publicly traded company supporting quarterly earnings and related events, ESG reporting and other annual reports is strongly preferred

  • Familiarity and experience working with the Microsoft Suite, including Powerpoint, Word and Excel; Cision Comms Cloud, PR Newswire/Cision required

  • Familiarity and experience working with Microsoft Sharepoint; Wordpress strongly preferred

  • Experience with corporate social media channels a plus, with an emphasis on the following channels: Twitter, LinkedIn and Facebook a plus

  • Experience with corporate website and social media metrics and analytics a plus

Education and Experience Requirements

  • Minimum of 5-8 years of experience in internal or external communications, marketing or other public facing roles; experience working in-house for a publicly traded company is preferred

  • Bachelor’s degree from a four-year college or university, with a focus on Communications, Public Relations, or Marketing preferred

Benefits and Workplace

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, employee discounts, flexible work schedule, tuition reimbursement and the ability to add value to an exciting mission!

Until further notice, employees in the Anoka, Minnesota office are currently working from home in light of the COVID-19 pandemic. Formal return to office plans will be communicated in due time, but all employees should expect a level of flexibility in a hybrid work model, within the boundaries of team and individual requirements, on a go forward basis.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Join our talented team! Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.

Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here:

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to . Please note that this email address is for accommodation purposes only. Vista Outdoor will not respond to inquiries for other purposes.