Vista Outdoor Jobs

Job Information

Vista Outdoor Social Media Specialist in Anoka, Minnesota

Job Description

Vista Outdoor is seeking a Social Media Specialist who will support the Director of Marketing in the implementation of Social Media strategies and tactics for iconic ammunition brands Federal, CCI and Speer, along with newly launched PRIMED Nutrition brand. Oversee day-to-day social media channel activities for these brands and assist in developing content for digital space to support products within each Global Product Lane. Specific duties include: ​


  • Build active and engaged social communities, maintain consumer loyalty through positive experiences and develop lasting relationships with consumers ​

  • Knowledgeable in a variety of social media platforms: Facebook, Twitter, Instagram, YouTube, and emerging technologies ​

  • Adhere to and when needed help develop best practices ​

  • Ensure key performance metrics are met for accurate and efficient campaign-specific content, engagement, and overall performance ​

  • Preferred experience with Social Studio but not required​

  • Respond to consumers through social media channels

  • Maintain each brand’s unique voice by crafting and publishing unique content and responding to consumers based on need and platform​

  • Utilize sound judgment when encountering unique consumer concerns and do so with minimal direct supervision ​

  • Work closely with a variety of cross-functional team members as part of the Consumer Response Team (Corporate, Digital Marketing, Communications, Brand, Customer Service, Product, Legal and more) to determine suitable response to highly sensitive issues​

  • Develop day-to-day marketing campaigns for identified brands

  • Work directly with Customer Service on product issues that arise through direct message​

  • Plans, drafts, writes, edits, and coordinates the dissemination of content to support brand campaigns and initiatives ​

  • Assist in monitoring real-time social media, digital marketing networks, and the Internet for comments, discussions and proactively identifying trends that affect Vista Outdoor family of brands

  • Report and analyze performance of digital marketing efforts and trend


  • Bachelor’s Degree in Marketing, Journalism, Communications, Media or similar area of study ​

  • 1-3 years of experience in Marketing, Communications or related field​

  • Excellent interpersonal, written, and verbal communication skills with an emphasis on catering to an online audience​

  • Possesses good communication skills, find solutions to various marketing opportunities, and prioritize work ​

  • Collaboration skills with a strong desire to bring best practices to the team through shared knowledge​

  • Flexible and positive disposition to work in a dynamic and changing environment ​


  • Strong communication skills and able to relate well to people from diverse backgrounds ​

  • Knowledge of social networks and passion for helping consumers ​

  • Strong computer and technology skills including but not limited to Excel, Word, Outlook, PowerPoint, social media networks, CMS platforms, emerging technologies​

  • Able to work productively and effectively when faced with stressful work situations and time pressures​

  • Inquisitive versus assumptive nature ​

  • Strong project management and organizational skills with proven ability to prioritize multiple tasks​

  • Passion for the outdoors, and hunting and shooting strongly desired

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Join our talented team! Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.

Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here:

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to . Please note that this email address is for accommodation purposes only. Vista Outdoor will not respond to inquiries for other purposes.